Creating standout ads on TikTok isn’t just about promoting your product—it’s about blending into the TikTok culture to captivate audiences naturally. Here are six essential principles, backed by data, to help your TikTok ads soar.

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What’s the key to a successful TikTok ad? It all starts with a sharp, TikTok-first creative strategy. With so many content options available, knowing where to begin and understanding what resonates on the platform can be challenging. But now, we’ve got the answer.

The Creative Codes—six essential strategies for crafting TikTok ads that grab attention and drive results. These recommendations are backed by deep research and meta-analysis, giving you the guidance you need to create high-impact content that truly connects.

Read on for a breakdown of each Creative Code and how to seamlessly integrate them into your brand’s creative approach.