In Ireland, the digital marketing industry has been growing rapidly, driven by the country’s strong focus on innovation and technology. The Irish digital advertising market was valued at over €958 million in 2023, According to the The IAB Ireland/PwC Online Adspend study with SEO and link building services representing a significant portion of this figure​. As more businesses recognize the importance of strong online presence, the demand for expert link building services has increased, leading to the rise of specialized agencies across the country.

These agencies, from Dublin to Galway, leverage their expertise in SEO and digital marketing to help businesses acquire quality backlinks, which are critical for improving domain authority and driving organic traffic.

This article highlights some of the best link building companies in Ireland, each offering unique strengths to help businesses achieve their digital marketing goals.

6 Best Link Building Companies in Ireland

1. SEOWizard

• Foundation Year: 2019
• Key Services: Link Building, Web Design, SEO, Social Media Marketing
• Key Industries: E-commerce, Photography, Small Businesses
• Top Clients: 50Hz Photography

SEOWizard is a Dublin-based agency that has established itself as a reliable partner for small and medium-sized businesses looking to improve their search engine rankings. Their expertise in link building, coupled with their web design and SEO services, allows them to offer comprehensive solutions to their clients. SEOWizard excels at helping businesses in competitive industries, particularly e-commerce and service-based sectors, by building strong backlink profiles that enhance online visibility.

2. Aspire Media

• Foundation Year: 2019
• Key Services: Link Building, SEO, Web Development, Social Media Marketing
• Key Industries: E-commerce, Technology, B2B Services
• Top Clients: Various small and medium-sized enterprises

Aspire Media, based in Dublin, has made a name for itself by offering highly effective link building services tailored to the needs of small and medium-sized enterprises (SMEs). Their approach to link building involves a deep understanding of each client’s business objectives and creating a strategy that aligns with those goals. Aspire Media not only focuses on acquiring quality backlinks but also on optimizing the client’s overall SEO strategy to ensure that their website is positioned for long-term success.

3. Legacy Communications

• Foundation Year: 2012
• Key Services: SEO, Link Building, Content Marketing, Digital Strategy
• Key Industries: Corporate, Media, Sponsorship
• Top Clients: Leading Irish brands in various sectors

Legacy Communications has carved out a niche for itself in the Irish digital marketing landscape with its creative and strategic approach to link building. The agency integrates SEO and digital PR to build authoritative links that not only boost search rankings but also enhance brand visibility. Their work with prominent corporate and media clients highlights their ability to manage large-scale link building campaigns that require precision and attention to detail. Legacy Communications’ focus on storytelling and content creation helps them craft link building strategies that resonate with target audiences, making them a strong choice for businesses looking for a holistic approach to online visibility.

Read More: Best B2B SaaS Link Building Strategies

4. EverBold Marketing

• Foundation Year: 2016
• Key Services: SEO, Link Building, PPC, Social Media Marketing
• Key Industries: Healthcare, Retail, E-commerce
• Top Clients: Roche’s Chemist – Bray

EverBold Marketing is known for its hands-on approach to link building and SEO, which allows them to deliver personalized solutions that drive real results. Their team works closely with clients to understand their unique challenges and goals, and then crafts a tailored link building strategy that maximizes the impact of each backlink. By focusing on high-quality link acquisition and maintaining a transparent communication process, EverBold Marketing has built a reputation for being a reliable partner in the competitive world of SEO.

5. Brand Nova Digital

• Foundation Year: 2010
• Key Services: SEO, Link Building, Branding, E-commerce Development
• Key Industries: E-commerce, Branding, IT Services
• Top Clients: Aluminium Company, various SMEs

Brand Nova Digital is a well-established digital marketing agency that specializes in driving revenue growth for its clients through strategic link building and SEO campaigns. With a focus on e-commerce and branding, the agency helps businesses enhance their online presence by building high-quality backlinks that improve search engine rankings and drive traffic. Brand Nova Digital’s team of experts combines technical SEO knowledge with creative strategies to ensure that each link building campaign delivers measurable results.

6. VIMAR Digital Marketing

• Foundation Year: 2018
• Key Services: SEO, Link Building, Content Marketing, Web Development
• Key Industries: Hospitality, Finance, Retail
• Top Clients: Hotels, Financial Service Providers

VIMAR Digital Marketing is a dynamic digital agency based in Ireland that specializes in SEO and link building strategies tailored to businesses in the hospitality, finance, and retail sectors. Their approach combines technical expertise with creative outreach, ensuring that clients acquire high-quality backlinks from authoritative sources.

What sets VIMAR apart is their deep understanding of local and international SEO trends, helping Irish businesses gain visibility in competitive markets. By leveraging content-driven link building and strategic partnerships, they create sustainable growth for brands looking to dominate search rankings.

Mistakes to Avoid for an Effective Link Building Campaign

1. Ignoring Relevance: The relevance of the linking site to your business or industry is critical for effective link building. Links from unrelated or irrelevant sites may not provide much SEO value, and in some cases, they can even be detrimental. Ensure that the websites you are targeting for backlinks are within your industry or niche to maximize their impact.
2. Using Black Hat Techniques: Black hat SEO techniques, such as buying links or participating in link schemes, may offer short-term gains but can lead to severe penalties from search engines in the long run. Search engines are becoming increasingly sophisticated at identifying unnatural linking patterns, so it’s essential to build links organically and ethically.
3. Not Monitoring Backlinks: It’s essential to regularly monitor your backlink profile to identify any harmful or spammy links that could negatively impact your site’s SEO. Tools like Google Search Console and Ahrefs can help you track your backlinks and disavow any that are damaging to your site’s authority.
4. Failing to Diversify: Relying too heavily on a single type of link or a single source can make your link building strategy vulnerable. Diversifying your link building tactics—such as combining guest blogging, influencer outreach, digital PR, and content marketing—helps create a more robust and resilient backlink profile.