Many SaaS marketers invest time and money into link building only to find it ineffective. As a result, some abandon the strategy altogether. However, the truth is, link building remains critical for SEO success—when done right.

In this article, we’ll walk you through the 8 best B2B SaaS link-building strategies that are proven to work in 2024. 

These tactics are innovative, impactful approaches that will help you acquire quality backlinks, improve your search engine rankings, and generate real business results.

1. Resource Link Building: Stand Out with Value

Resource Link Building is a classic strategy that never goes out of style—if executed correctly. The idea is simple: create valuable resources that others in your industry would naturally want to link to. However, as more businesses adopt this tactic, the bar for what qualifies as a “valuable resource” has risen.

Today, it’s not just about creating longer content. To stand out, your resources need to be both unique and useful.

• Unique Content: Create content that offers fresh perspectives, thought leadership, or challenges the status quo. Opinion pieces, deep dives into niche topics, and value-driven articles can capture attention.
• Useful Content: Conduct original research, surveys, or industry studies that fill an existing information gap. When your content provides answers to questions no one else is addressing, it becomes a magnet for links.

2. Broken Link Building: Provide Solutions, Earn Links

Broken Link Building is a strategy where you help other websites maintain the integrity of their content, while simultaneously earning a backlink for yourself. The process involves finding broken links on authoritative websites and suggesting your own content as a replacement.

This tactic works especially well when you discover outdated competitor links. By offering your updated, higher-quality content, you not only gain a backlink but also help the other site improve its user experience.

For best results:

• Use tools like Ahrefs or Screaming Frog to identify broken links.
• Personalize your outreach, explaining how your content will benefit their site.

3. Unlinked Brand Mentions: Claim What’s Yours

Your brand might already be getting recognized online—but if those mentions aren’t linked back to your website, you’re missing out on valuable SEO equity. Unlinked Brand Mentions present a quick-win opportunity for link building.

By reaching out to sites that have mentioned your brand in plain text or used your logo without linking to your site, you can turn these mentions into powerful backlinks. These mentions often appear in industry publications, news articles, and even customer reviews.

Tips for success:

• Set up Google Alerts to monitor new mentions of your brand.
• Be polite and professional in your outreach. Many websites will appreciate the heads-up and be happy to add the link.

4. Digital PR for Link Building: Maximize Media Exposure

Digital PR combines traditional public relations with modern SEO strategies to drive high-quality backlinks. By getting your brand featured in authoritative publications, you can significantly boost your online visibility and link profile.

Here’s how to leverage digital PR for link building:

• Press Releases: Major announcements like product launches, funding rounds, or strategic partnerships can generate interest from news outlets. Distribute press releases through channels like PRWeb or Newswire to get coverage and earn links from reputable sources.
• Expert Commentary: Journalists frequently seek expert opinions for their stories. By positioning your team as thought leaders, you can earn backlinks from high-authority publications. Tools like HARO (Help a Reporter Out) can connect you with reporters looking for quotes.
• Proactive Campaigns: Create storylines or data-driven content that align with trending topics in your industry. By positioning your brand at the center of a conversation, you can proactively pitch your insights to journalists and secure backlinks.

5. Conference Engagement: Speak, Sponsor, and Secure Links

Conferences offer valuable opportunities to build backlinks while establishing your brand as a thought leader. Whether through speaking engagements or sponsorships, conferences can help you earn backlinks from event websites and media coverage.

Even if you aren’t speaking, sponsoring an event can lead to a backlink from the conference’s website. Additionally, the content you produce from speaking engagements—such as recorded sessions, presentations, or blog recaps—can be repurposed into linkable assets on your site.

6. Competitor Backlink Analysis: Follow Their Path to Success

Analyzing your competitors’ backlinks is a smart way to uncover opportunities for your own link-building efforts. If your competitors have secured links from authoritative websites, there’s a good chance you can replicate their success.

• Competitor Mentions: If competitors are featured on comparison or review sites, reach out to these platforms and request to be included as well.
• Content Replacement: If a competitor’s content is linked to but yours is better, offer your content as a superior alternative. This tactic not only gains you a link but also weakens your competitor’s backlink profile.

Tools like Ahrefs or SEMrush can help you identify your competitors’ backlinks, making this process more efficient and data-driven.

7. Guest Posting: Share Your Expertise on High-Authority Sites

Guest Posting continues to be one of the most effective link-building strategies, even in 2024. By contributing high-quality content to reputable websites in your industry, you can earn valuable backlinks while reaching new audiences.

However, the key to successful guest posting lies in targeting high-authority sites and ensuring your content provides real value. Here’s how to do it right:

• Focus on quality over quantity. One backlink from an authoritative site can outperform dozens of links from low-quality blogs.
• Pitch topics that align with the publication’s audience and provide actionable insights or thought leadership.
• Build relationships with editors and content managers, positioning yourself as a reliable contributor over time.

8. Partnered Content and Co-Marketing: Collaborate for Greater Impact

In the B2B SaaS world, Partnered Content and Co-Marketing can be a game-changer for your link-building strategy. By teaming up with other companies, influencers, or industry experts, you can co-create valuable content that benefits both parties and naturally attracts backlinks.

Consider the following collaboration opportunities:

• Joint Webinars: Host a webinar with a partner in your industry. Promote it across both of your platforms, earning backlinks from landing pages, blog posts, and event announcements.
• Co-Branded Content: Work together on an in-depth guide, whitepaper, or case study. Both brands will promote the content, leading to backlinks from multiple sources.
• Influencer Partnerships: Partner with influencers or industry experts to create content that resonates with their audience. These partnerships often result in organic backlinks from social media, blogs, and other channels.

The beauty of co-marketing is that both parties benefit from increased exposure, shared audiences, and a stronger backlink profile.

In 2024, link building remains a critical component for B2B SaaS companies aiming to excel in search engine rankings and drive sustainable growth. To achieve meaningful results, it’s essential to move past outdated techniques and adopt cutting-edge strategies that truly deliver. Ready to elevate your SEO strategy? Connect with us today to explore how we can help you harness the full power of link building and take your B2B SaaS company to the next level.