Search engine optimization (SEO) is an essential strategy for businesses aiming to thrive online. In the Netherlands, a country with a tech-oriented population and a growing e-commerce & Logistics sector, the demand for top-tier SEO services has never been higher.
Choosing the right SEO agency can propel your business forward, improving search rankings, driving traffic, and ultimately boosting revenue.
This article profiles the top six SEO agencies in the Netherlands, highlighting their specialties, strengths, and industries served.
Top SEO Companies in the Netherlands: Transforming Your Digital Strategy
1. Dept Agency
Headquarters: Amsterdam, North-Holland
Company Size: 1,001-5,000 employees
Founded: 2015
Key Industries: Fashion, E-commerce, Financial Services
Specialties:
- Digital Craftsmanship
- Campaigns and B2B Marketing
- Data-Driven Marketing
- Technology and UX
- Branding and Advertising
- AI Integration
Dept is a full-service digital powerhouse, combining creativity, cutting-edge technology, and data-driven insights to craft exceptional digital experiences. With a team of over 1,500 experts worldwide, Dept seamlessly integrates SEO into broader digital marketing strategies, emphasizing storytelling and technical optimization.
Their services are particularly impactful for industries like fashion and financial services, helping businesses not only rank highly but also connect meaningfully with their audience. They pride themselves on innovation, offering AI-powered tools to stay ahead in a competitive market.
2. Maxlead
Headquarters: Leiden, South Holland
Company Size: 51-200 employees
Founded: 2002
Key Industries: Automotive, Retail, Finance
Specialties:
- Search Engine Optimization (SEO)
- Search Engine Advertising (SEA)
- Web Analytics and Usability
- Conversion Optimization
- Social Media Advertising
- International Search Campaigns
Maxlead has carved a niche as a trusted partner for businesses seeking data-driven digital growth. Their holistic approach to online marketing combines SEO with services like web analytics, paid advertising, and usability enhancements.
By focusing on measurable results, Maxlead helps clients in industries such as automotive and retail maximize their ROI. Their deep expertise in international campaigns and feed-based advertising makes them an excellent choice for businesses looking to scale globally.
3. Nakoa Digital
Headquarters: Munich, Bavaria
Company Size: 11-50 employees
Founded: 2018
Key Industries: E-commerce, Retail
Specialties:
- SEO for Marketplaces (Amazon, Otto, Bol.com)
- PPC Management
- Programmatic Advertising
- Influencer Marketing
- Digital Consultancy
Nakoa Digital specializes in helping e-commerce businesses navigate the complex world of online marketplaces. With tailored SEO strategies for platforms like Amazon and Zalando, they focus on driving tangible results, such as higher sales and enhanced visibility.
Nakoa’s data-driven approach, combined with expertise in programmatic advertising and influencer marketing, ensures clients remain competitive in an increasingly crowded market.
4. Riff Online
Headquarters: Amsterdam, North-Holland
Company Size: 201-500 employees
Founded: 2016
Key Industries: Technology, Finance, E-commerce
Specialties:
- Omnichannel Contact Services
- E-commerce Strategy
- Customer Journey Design
- Webcare and Community Strategy
- Workforce and Quality Management
Riff Online goes beyond traditional SEO, focusing on the intersection of digital optimization and customer experience. Their comprehensive services, from omnichannel strategy to customer journey design, help businesses create seamless online interactions that drive engagement and loyalty.
With a strong focus on content and insight-driven reporting, Riff ensures that their clients deliver value at every digital touchpoint, particularly in industries like finance and technology.
5. Baas & Baas
Headquarters: Amsterdam, North-Holland
Company Size: 11-50 employees
Founded: 2015
Key Industries: Startups, Creative Industries
Specialties:
- SEO and Content Marketing
- Social Media and Creative Advertising
- Email Marketing and PR
- Digital Brand Strategy
- Instagram, TikTok, and Pinterest Advertising
Baas & Baas is a boutique digital agency with a focus on transparent and personalized SEO services. Known for their creative edge, they tailor campaigns to fit the needs of small and medium-sized businesses, including startups and creative industries.
Their expertise spans multiple social platforms, making them a go-to partner for businesses looking to build strong online communities and boost their brand’s visibility.
6. Sure Oak
Headquarters: New York, New York (Serving the Netherlands)
Company Size: 11-50 employees
Founded: 2017
Key Industries: Ecommerce, SaaS, Education, Startups
Specialties:
- Advanced Keyword Research
- Technical SEO and Auditing
- E-commerce SEO
- Link Building Campaigns
- Local SEO and Inbound Marketing
- Lead Generation
- SEO Content
- Web Design
Sure Oak is a global SEO agency that delivers long-term success for its clients through proprietary strategies and a commitment to innovation. They specialize in creating sustainable growth by addressing every facet of SEO, from technical auditing to comprehensive link-building campaigns.
Sure Oak’s expertise lies in empowering businesses with actionable insights, adapting to algorithm changes, and ensuring consistent online growth. Their personalized approach makes them ideal for businesses aiming to expand their digital footprint while achieving measurable success.
Clutch Review on Sure OAK:
Thanks to Sure Oak, the client’s organic search has increased by 35.4%, and direct traffic has grown by 13.3%. Referrals have also increased by 91.2%, and targeted keyword performance has grown by 44.7%. The team’s extensive expertise and strategic approach have been vital to the client’s success.
How to Choose the Best SEO Agency for Your Business?
According to recent data, the Dutch e-commerce market is expected to surpass €30 billion in 2024, driven largely by online search visibility and digital marketing efforts.
Partnering with the right SEO agency can transform your digital strategy, enhancing your visibility, engagement, and revenue.
When selecting an SEO agency, consider the following criteria:
- Expertise and Specialization: Look for agencies that specialize in your industry or goals. For example, Nakoa Digital excels in e-commerce SEO, while Dept offers advanced AI-powered solutions.
- Reputation and Reviews: Research reviews, testimonials, and case studies to understand the agency’s track record.
- Transparency and Reporting: Choose an agency that provides detailed reports and regular updates on campaign progress.
- Custom Solutions: Avoid cookie-cutter strategies. Ensure the agency offers tailored services that align with your goals.
- Strong Communication: Effective collaboration is key. Select an agency that prioritizes clear communication and accessibility.
The agencies listed above represent some of the best in the Netherlands, each offering unique strengths to help businesses thrive in a competitive market.
