LinkedIn has introduced a new tool that allows businesses to supercharge their reach by turning organic posts into targeted ads, specifically designed for lead generation. This latest feature, available globally on mobile and desktop, enables brands to leverage 

LinkedIn’s vast first-party data to capture high-quality leads and engage a wider audience. Here’s everything you need to know about LinkedIn’s post-boosting feature for Lead Generation.

💡 Why This Matters for Businesses

With LinkedIn reporting over 2 billion member interactions with company Pages each month, this new feature opens up a powerful opportunity for brands. By boosting posts for lead generation, companies can maximize visibility and create targeted campaigns that resonate with high-value prospects. 

This means a more effective way to generate leads, increase engagement, and grow a robust audience—all within LinkedIn’s platform.

🔍 How Post-Boosting for Lead Generation Works

LinkedIn has made it simple to get started, so businesses of all sizes can easily turn their organic content into valuable lead generation tools. Here’s how to set up a lead-focused boost in just a few steps:

1. Select Your Post: Choose the organic post you want to promote as an ad.
2. Set Your Budget & Targeting: Decide on your budget, choose specific targeting options, set your campaign objective, and determine the campaign end date.
3. Complete Your Lead Form: Customize a lead form template to capture essential information from prospective clients.
4. Launch Your Campaign: Once everything is set, launch your boosted post and start reaching new leads.

🌎 Now Available Everywhere

LinkedIn’s new lead-generation boosting feature is live and accessible in all languages, so businesses worldwide can benefit from this enhancement.

Optimize LinkedIn Boosted Posts Directly from Your Campaign Manager

1. When you boost a post, LinkedIn creates a campaign in your ad account with the selected settings and ad.

• The campaign name will contain “Boost_Post,” the campaign objective, and the date it was boosted.

2. To review or filter boosted posts, navigate to the Page posts tab on the left panel of your LinkedIn Page or in Campaign Manager.

• Note: Filtering is only available for posts that have already been boosted, not those eligible for boosting.

3. Track campaign performance and adjust settings directly in Campaign Manager.

• You can also edit boosted posts and their campaign settings from your LinkedIn Page.

📖 Learn More

For those looking for additional guidance, LinkedIn’s Help Center offers a detailed, step-by-step guide on setting up boosted posts for lead generation directly from your LinkedIn Page. With this feature, LinkedIn is making it easier than ever for brands to build meaningful connections and drive targeted engagement.

LinkedIn’s latest update gives brands a powerful tool to connect with the right audience and gather valuable leads. If you’re looking to expand your reach and improve lead generation efforts, boosting posts on LinkedIn could be a game-changer.